Seniorly Premier Advisor (Sherry Ross)

Hi, I'm Sherry

As your dedicated senior living advisor, I'm here to help you find the right senior living option for your loved one—a place that feels just like home

(909) 341-4762

About me

With over 30 years of experience in senior living, Sherry Ross is a trusted and compassionate guide for families navigating the often-overwhelming journey of aging care. Her passion for this work began personally—when her sister opened a senior community so their beloved Grandma Mimi could have a supportive place to age with dignity. Since then, Sherry has made it her mission to ensure every aging adult and their family feels supported & educated.

Sherry holds multiple credentials, including Certified Senior Advisor (CSA), Certified Dementia Practitioner (CDP), and Certified Virtual Dementia Tour Facilitator. She is also a published author and hospice educator. Her career includes training teams and mentoring professionals across California, Idaho, Montana, Washington & Minnesota. As an executive-level trainer and advisor, she has coached advisors to become a vital part of a family’s senior living search.

What sets Sherry apart is her belief that this process is not just about placement—it’s about honoring the unique story of each person and finding the right next chapter, regardless of diagnosis, care needs, or life situation. She takes the time to understand each family's journey and provides thoughtful, personalized guidance across all levels of care: independent living, assisted living, memory care, and beyond.
Sherry knows that for most families, this is unfamiliar territory—there’s no manual or “how-to” guide to prepare them. That’s why she’s committed to being a steady, informed resource who can answer the hard questions, offer reassurance, and uncover what families may not yet know to ask.

Her growing national network and hands-on experience have helped hundreds of families find the right path where their loved ones can thrive. Her personal motto says it best: “Making a difference in the aging adult’s experience as they FIND THEIR NEXT CHAPTER.” Let Sherry help guide your family with the trust, insight, and compassion you deserve.

Operating in
Carlsbad, CA
Let's connect
(909) 341-4762
Licenses & Certifications
Sherry Ross, Certified Senior Advisor, CSA
Certified Dementia Practitioner, CDP
Certified Virtual Dementia Facilitator
Certified Hospice Educator, CHE
End of Life Doula, ELD
Education
Cal Poly Pomona, BS, Gerontology
My services

Get free expert guidance every step of the way

Whether you need a senior living advisor, an elder care guide, or a senior housing consultant, our services streamline the process of senior living placement. We provide expert guidance, saving you time and stress by identifying the best senior housing options for your family - at the right price. Here's how we do it:

Consultation

The initial consultation is key to finding the right senior living community. Your Seniorly Premier Advisor will ask thoughtful questions to understand your loved one’s needs, preferences and priorities.

Assessment

The care needs assessment is essential in finding a senior living community that feels like home—both today and in the future.

Personalized list of options

Your Premier Advisor will create a customized list of communities, ensuring they match your loved one's needs - and help you make an informed decision.

Education

The most important part of making a confident decision is understanding the options, and your Seniorly Premier Advisor provides the information and support you need - every step of the way.

Financial guidance

Our Premier Advisors provide clear, compassionate support to help families understand the programs available to them and what they can truly afford, ensuring peace of mind throughout the process.

Move-in assistance

With a deep network of trusted partners, our Premier Advisors are here to support every step of the move-in process, ensuring a seamless and comfortable transition.

Let's connect

Ready to take the next step in finding a community you'll love?

What is a Seniorly Premier Advisor?

Seniorly Premier Advisors are carefully vetted senior living experts, hand-picked by Seniorly for their exceptional service, deep community connections, and proven expertise.

With years of experience, they guide families to find the right senior living community, tailored to their loved one's needs, preferences, and budget. From exploring options to understanding costs, they provide personalized support every step of the way, making the process smooth and stress-free.

FAQs

What are the best assisted living communities in the Southern California area?

As a Seniorly Premier Advisor, I don't like to think about "the best", but rather in trying to find "the best for you". Every family has a different set of priorities, style and preferences, so I use those personal details to guide you toward the right fit.


Here in the Southern California area, the communities that people ask me about the most often are:


Santianna

Carlsbad By The Sea

La Marea Senior Living

La Costa Glen Carlsbad

Sunrise At La Costa


Each of these communities has its own charm and strengths. I’d be happy to share more about them—or help you explore other options that might suit your needs even better. Together, we can find the place that truly feels like home.


How do I find assisted living in the Southern California area?

Navigating assisted living in the Southern California can feel like a daunting process, with so many factors to consider—from care needs to finding the right community that fits your lifestyle and budget. This is where a senior living advisor can be incredibly helpful.


A senior living advisor takes the time to understand your unique situation, helping identify both your current and future care needs. They also provide guidance on managing the often-complicated process of financing senior living, ensuring you have clear, actionable steps to make informed decisions.


With their personalized support, an advisor helps simplify the journey, making it easier to find a community that feels like the right fit for you or your loved one. If you’d like assistance in exploring your options, feel free to reach out. I’m here to help!


What territories do you serve?

I work with families in the Southern California area and beyond - including Carlsbard.


How much do your services cost?

The best part of my services is that they’re completely free for families. I’m paid by the communities when you decide to move in, allowing me to focus entirely on helping you find the right fit without any cost to you.


This ensures you receive personalized, expert guidance throughout the process without any financial obligations. If you have questions or need assistance, feel free to reach out—I’m here to help!


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