Rocky and Jenny Graves

Seniorly Local Advisor

Seniorly Local Advisor

Rocky and Jenny Graves

Families Helped


Years of Experience

4 year(s)

With Seniorly Since


Operating In

Central FL

Rocky's credentials

false Top Advisor 2023

Rocky and Jenny Graves is a recipient of the 2023 Top Advisor Award from Seniorly. Advisors that received this honor have demonstrated exceptional dedication to helping families with their search of senior living.


Senior Care Authority


Arkansas Tech University
Bachelor of Science (BS), Business Administration
Labette Community College
Associates of Arts (AA), Hospitality 

Advisory Work

Orlando Sports Commission
Orlando Small Business Chamber Board
Franchise Advisory Board for Snelling Inc.


Rocky's reviews

Eva B
This absolutely made our lives easier. We were on a quick timeline and with Jenny's help we were able to find a place and get my mother-in-law moved in within a few days.
November 2022
Verified Review

Elena I
Jenny was the most helpful and knowledgeable person anyone could deal with.. I have already recommended her to other seniors and will continue to do so…
September 2022
Verified Review

Tara G
Jenny is the best! She is knowledgeable and very easy to work with. She makes what could be a difficult process so much fun. She has a great personality and shares her thoughts without influencing your decision.
June 2022
Verified Review

Show all 4 reviews

What we think about Rocky

Rocky and Jenny are a great team that truly care about knowing the ins and outs of the communities in their area. They personally visit each one and stay up to date on inspections and surveys so they can provide top of the line knowledge to their families.

About Rocky

Rocky and Jenny Graves have lived in Central Florida most of their adult lives. With over 25 years as business owners in Central Florida, they have made a career change that allows them to use their experience to help others and add more meaning in their lives. Rocky and Jenny help families find the best options for assisted living, independent living, memory care, residential care homes and skilled nursing facilities. They are well equipped to assist you through the process of visiting a selection of facilities based on your requirements, and supports you in making the best, most informed decisions. Rocky says, "I will never take you to a place I haven't already visited, and I always check citation reports issued by the state." As owner of several Snelling Personnel Placement Services throughout Central Florida for almost 20 years, Rocky’s offices were directly responsible for placing senior level personnel. Their motto was “The right fit is everything”. Rocky is well-positioned to help seniors and families find the right fit for their needs. He is very familiar with options throughout Central Florida. Rocky and Jenny have a great network in Central Florida. Rocky participated on the board of directors for the Orlando Sports Commission, Orlando Small Business Chamber Board, and held seats on the Franchise Advisory Board for Snelling Inc. His staffing franchise earned multiple awards as one of the top 25 growing businesses in Central Florida. Jenny Graves is originally from Rochester NY and after earning her degree in Travel/Hospitality Management, moved to Orlando in 1993. Jenny started her career as an office manager of condo rentals for a travel club. She helped families that joined their club make decisions and pick destinations for travel. The position required both excellent management skills and a high level of customer service. She joined Rocky in their staffing business where Jenny learned everything from the ground up. Jenny has experience in business development, recruiting, and subsequently became a branch and then area manager. During her career, she was recognized on a national level with numerous performance awards. One of Jenny’s strongest skills is recognizing when clients need help identifying what it is that they are looking for and helping them understand all their options. As the daughter of an aging father who lives in New York, Jenny is already having the experience that many of her clients will have with their own families. With limited time and geographic challenges, she learned firsthand how complex the senior care arena actually is. She is eager to provide assistance and comfort to families going through their own version of her experience. With the extensive training and coaching she received from Senior Care Authority, she is well equipped to make a difference. Rocky and Jenny have two sons, twelve and eighteen years old, who have been involved in numerous activities where they have been their biggest fan. Jenny is very-fitness minded, walks, works out regularly, practices yoga, loves to read, and provides good nutrition for her family and herself. Jenny has always been very involved in her boys’ school activities and education. Rocky is also involved in community activities, especially youth sports. Rocky was a volunteer High School baseball coach the past two years and has been coaching youth sports since 1985. His charity of choice is St Jude’s.
This page was updated on Mar 10, 2023

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