With over 646 retirement communities Brookdale Senior Living Solutions is the largest senior living operator in the US. Providing more than 60,000 residents with independent living, assisted living, memory care, and skilled nursing services, Brookdale also offered home health care and hospice care before selling its majority stake in its home health business in 2021. Founded in 1978, Brookdale originally specialized in upscale, urban retirement communities, later branching out to a variety of settings and offering a full range of care services. During the COVID-19 pandemic, Brookdale rose to the challenge of keeping families informed about pandemic protocols, keeping residents in touch with loved ones, and leveraging telemedicine technology. Brookdale also started using pulse oximeters to signal that a resident may have COVID-19, a helpful early indicator before testing was widely available.
Led by President, CEO and Director Lucinda M. Baier, Brookdale is nationally recognized not just for senior housing and healthcare excellence, but also for employee training, women in leadership, and for philanthropic initiatives. Dedication to employees as well as residents and families helps ensure that Brookdale attracts and keeps top talent in caregiving.
Brookdale offers signature programs such as B-Fit, an exercise program tailored to older adults, and My Life Story, a storytelling effort that encourages seniors to connect and share their life stories. With comfortable surroundings, a wealth of activities designed for each type of care, and amenities to help residents get the most enjoyment out of life, Brookdale communities offer seniors opportunities to connect, challenge their minds and bodies, and foster their own wellbeing. Brookdale considers it their mission to serve residents with "compassion, respect, excellence, and integrity."
