About Seniorly

Helping Families and Individuals find the right Senior living options.

Seniorly's Mission is to connect families and local businesses by delivering services that will keep seniors engaged and happy.


Seniorly Story

Arthur Bretschneider with his father and grandfather at the 1987 grand opening of Woodacre Knolls Retirement Home in Fremont, CA.

We strongly believe that there is a community out there for everyone at every step in life. We also know that the process of finding the right senior housing can be incredibly difficult for everyone involved. At Seniorly, we are using both people and technology to make the actual search itself simpler, by doing hours of research and legwork in advance and delivering this information to you on one easy-to-use platform.

Our motivation is simple. We are doing this for our parents and grandparents, and we are committed to making life better for them however we can.

Our Team

Arthur Bretschneider

Arthur Bretschneider

Founder & CEO

Arthur Bretschneider

Arthur Bretschneider

Founder & CEO

Arthur is a third generation senior housing operator. After selling his family’s senior housing company, he held two financial analyst roles in real estate and finance companies. He then founded a consulting firm, assisting real estate developers and other financial institutions in entering the senior housing market. While pursuing his MBA at Berkeley-Haas, he created Seniorly to solve a problem he noticed while running his family's business. Arthur is a native San Franciscan, and when he isn't working he is usually at Crissy Field with his wife, two boys and Jack Russell terrier.

Sushanth Ramakrishna

Sushanth Ramakrishna

Founder & CTO

Sushanth Ramakrishna

Sushanth Ramakrishna

Founder & CTO

Sushanth is a software engineer who has worked at both startups and large corporations with products used by a few hundred to a few million users. He met Arthur at business school at Berkeley-Haas and wanted to bridge the obvious technology gap he saw in the senior care industry. Through Seniorly, he aims to use technology to lighten the load for people who are making difficult elder care decisions. When he is not working, he is usually on the hunt for the best desserts in the city and out exploring the beautiful state of California.

Kunal Shah

Kunal Shah

Co-Founder & Engineering

Kunal Shah

Kunal Shah

Co-Founder & Engineering

Born in India, Kunal moved to America to pursue a bachelor's degree in Computer Engineering from Illinois Institute of Technology and a master's degree in Information Networking from Carnegie Mellon University. He worked at Cisco for 5 years, where he learned to build large-scale, industry-quality Content Delivery Networks. In 2011, he joined Adap.tv, a successful startup in the online video advertising domain, where he built a high-throughput and low-latency ad delivery platform and contributed to open source projects. He loves to travel and experience different cultures.

Marlena del Hierro

Marlena del Hierro

Business Development

Marlena del Hierro

Marlena del Hierro

Gerontologist and Business Development

A Southern California transplant, Marlena has always loved spending most of her days outside, scuba diving, snowboarding in Tahoe, playing soccer, or going for a run! Her family has always been her biggest fans, and they inspire her every day to treat others with kindness and empathy. Her passion focuses on caring for elders with the development of programs and services to make their lives easier. Marlena looks towards the future with the goal of collaborating with other eldercare advocates in working towards a community striving for a greater quality of life as we age.

Advisory Board

Lily Sarafan

Lily Sarafan

CEO of Home Care Assistance

Lily Sarafan

Lily Sarafan

CEO of Home Care Assistance.

Home Care Assistance is the leading consumer health company in the $100B in-home care industry with a mission to change the way the world ages. Under Lily's leadership, Home Care Assistance has grown from Silicon Valley startup to industry champion and today employs more than 6,000 team members across 150 markets. A 2016 Ernst & Young Entrepreneur of the Year, Lily has also been featured in Forbes, Fast Company, Inc. and Silicon Valley's 40 Under 40. She holds an M.S. in Management Science and Engineering and B.S. in Science Technology and Society with a minor in Middle Eastern Studies from Stanford University, where she was Eben Tisdale Fellow and Class President.

Daniele Farnedi

Daniele Farnedi

Former CTO of Trulia

Daniele Farnedi

Daniele Farnedi

Co-Founder of a stealth mode startup in health care, former CTO of Trulia

At Truila, Daniele was responsible for all technical development and operations. Before joining Trulia, he was Director of Technology at Shopping.com, a comparison shopping service. Daniele also served as Director of Software Engineering and led natural and paid search development at search advertising company Looksmart. Throughout his career, he has contributed in various technical roles to organizations across Europe and the US, including Barclays Global Investors, Logica-Finsiel, and IBM-University of Bologna. Daniele holds a Laurea in Electrical Engineering from the University of Bologna, Italy and is a member of IEEE and ACM.

David Hehman

David Hehman

Entrepreneur and angel investor

David Hehman

David Hehman

Entrepreneur and angel investor.

David has co-founded and sold 5 technology businesses: HealthDesk (HDSK), GetawayZone (VacationSpot/EXPE), MarketHome (CLAC), EscapeHomes (Roost), Pagewise.com (DemandMedia). David is a Co-founder of Spartina Ventures, LLC, an angel fund for Internet start-ups. Selected past investments: Trulia (acquired by Zillow), HotelTonight, OpenTable, Trails.com (DemandMedia), TravelPost (SideStep/Kayak) and ZipRealty (ZIPR). Mr. Hehman received a Bachelor of Arts in Social Science from University of California at Berkeley in December 1992, and an MBA from the University of California at Berkeley, Haas School of Business in 1998.

Elder Council

Javad Ghassemian

Javad Ghassemian

Javad Ghassemian

Javad Ghassemian

Javad Ghassemian was born in 1929 in Bandar-e Anzali a harbor town near the Caspian Sea, a province in north of Iran. From 1960 to 1973 he worked as a general contractor for the Iron & Coal Company throughout Iran. He then moved to Kerman a former capital of Iran, where he began working for the Kerman Coal Mines Company until 2008. He is currently retired living in a small apartment near his hometown in Bandar-e Anzali. He is the father of 6 children, and has 12 grandchildren. He loves traveling and has a great passion for good food.

Ruth Bretschneider

Ruth Bretschneider

Ruth Bretschneider

Ruth Bretschneider

Ruth Bretschneider’s story began during World War II in Poland where as a child she was separated from her family while fleeing a battle and had to live for days hiding in a forest with her younger sister. She eventually found her family at a Red Cross. After the war she began a career designing hats. She met her husband Hans and moved the US in the 1950s. She worked with Hans developing and operating retirement homes throughout California. Known as Oma to her grandchildren, and Omi by her great grandchildren, Ruth now lives in Aptos, CA only a few steps away from the Pacific Ocean. Ruth is Seniorly founder Arthur Bretschneider’s “Oma”

Virginia Pagan

Virginia Pagan

Virginia Pagan

Virginia Pagan

Virginia was born in 1935 on the island of Kauai, Hawaii, of immigrant parents from the Phillipines. They moved to Oahu five years later, where Virginia resided for the next 19 years. She moved to southern California in 1959 and has been there ever since. She has been married to her husband, Bob, for 54 years and they have 3 grown children, 3 grown grandchildren, and two great-grandsons. Virginia worked for Bank of America for 28 years. Following retirement, she took a part-time clerical job for 25 years with Sims Welding Co, from which she recently retired in October 2015. She enjoys reading, gardening, flower arranging, singing, and is active in several Church ministries. She is a diehard conservative who likes to keep abreast of the political scene.

Press

“[Seniorly is] launching a new tool designed to make booking a short-term stay in an assisted living community as easy as booking a room on a site like Hotels.com or Airbnb.”
- KQED

“Seniorly is a Yelp of sorts for senior living options...Bretschneider's familiarity with senior care may help set him apart from other referral companies that rely heavily on aggregation algorithms and far away call centers rather than industry expertise.”
- The San Francisco Chronicle

“Nancie Lualhati, of San Francisco, recently used Seniorly to move her 76-year-old mother, who has dementia, out of Lualhati’s home and into a care facility in Sonoma. Before she found Seniorly, Lualhati was struggling to find the right fit.”
- The Mercury News

“Seniorly tracks assisted living openings to facilitate short-term stays in communities that traditionally only offer longer-term care options. The service helps fill gaps for assisted living facilities and bridge care options for senior citizens.”
- Mashable

A thought while you wait ...


Age is merely the number of years the world has been enjoying us.