Arthur Bretschneider with his father and grandfather at the 1987 grand opening of Woodacre Knolls Retirement Home in Fremont, CA.
We strongly believe that there is a community out there for everyone at every step in life. We also know that the process of finding the right senior housing can be incredibly difficult for everyone involved. At Seniorly, we are using both people and technology to make the actual search itself simpler, by doing hours of research and legwork in advance and delivering this information to you on one easy-to-use platform.
Our motivation is simple. We are doing this for our parents and grandparents, and we are committed to making life better for them however we can.
Arthur is a third generation senior housing operator. After selling his family’s senior housing company, he held two financial analyst roles in real estate and finance companies. He then founded a consulting firm, assisting real estate developers and other financial institutions in entering the senior housing market. While pursuing his MBA at Berkeley-Haas, he created Seniorly to solve a problem he noticed while running his family's business. Arthur is a native San Franciscan, and when he isn't working he is usually at Crissy Field with his wife, two boys and Jack Russell terrier.
Sushanth is a software engineer who has worked at both startups and large corporations with products used by a few hundred to a few million users. He met Arthur at business school at Berkeley-Haas and wanted to bridge the obvious technology gap he saw in the senior care industry. Through Seniorly, he aims to use technology to lighten the load for people who are making difficult elder care decisions. When he is not working, he is usually on the hunt for the best desserts in the city and out exploring the beautiful state of California.
Born in India, Kunal moved to America to pursue a bachelor's degree in Computer Engineering from Illinois Institute of Technology and a master's degree in Information Networking from Carnegie Mellon University. He worked at Cisco for 5 years, where he learned to build large-scale, industry-quality Content Delivery Networks. In 2011, he joined Adap.tv, a successful startup in the online video advertising domain, where he built a high-throughput and low-latency ad delivery platform and contributed to open source projects. He loves to travel and experience different cultures.
A Southern California transplant, Marlena has always loved spending most of her days outside, scuba diving, snowboarding in Tahoe, playing soccer, or going for a run! Her family has always been her biggest fans, and they inspire her every day to treat others with kindness and empathy. Her passion focuses on caring for elders with the development of programs and services to make their lives easier. Marlena looks towards the future with the goal of collaborating with other eldercare advocates in working towards a community striving for a greater quality of life as we age.
Stephen has been a digital marketing, sales and operations leader. A strategist at heart, he has built high performing solutions for brands large and small across challenging industries such as Insurance, Travel and Personal Finance. At Seniorly, Stephen draws on this experience to help families and senior living communities connect with the best possible outcomes. In his free time, Stephen enjoys playing outdoors with his wife, son and daughter and beloved golden retriever mix, Manny.
Originally from Milwaukee, Wisconsin Erica moved to San Francisco after graduating from University of Wisconsin with a degree in Psychology and Criminal Justice. Erica previously worked as a behavioral technician at a psychiatry clinic to support people with severe anxiety and depression. She has also worked in treatment foster homes as a youth support specialist for youth with mental illnesses and developmental disabilities. Erica now lives in San Francisco and enjoys exploring new parts of the city in her free time.
Andrew has been a content creator and marketer for over ten years, primarily in the entertainment space, having worked with such global clients as Showtime Networks, Tom Cruise, Jukin Media and Cinedigm. After the death of his father, he discovered the lack of innovation online in the senior living sector and this prompted him to change career paths. Now enjoying life in San Francisco, he is a native New Yorker with an MFA from the Iowa Playwrights Workshop. In his spare time he enjoys working out, dinner with friends, and planning his yearly trip to Burning Man (11 burns as of 2017).
Originally from Twin Falls, Idaho, Stephanie moved to the Bay Area for school where she studied Communications at Saint Mary's College of California. While there, she discovered a passion for helping older adults after working with an in-home care agency promoting educational events focused around Alzheimer's Awareness in her community. Most recently she was an Account Manager at Yelp. In her spare time, she enjoys making candles, scrapbooking, and painting.
After short stint into Graphic Design, Alfonso dusted off the skills he had learned playing on an IBM PC 5155 with his brother. Since then he has been coding in different industries like eMail ISPs and 3D scanning. Most recently, Alfonso worked in Fintech for Essentia Analytics and Credit Suisse specializing in Front End development. He is thrilled to join the Seniorly team where he brings his commitment to creating the best user experience. When he is not at work it’s not unusual to find Alfonso around a board game drinking wine. Or you may not find him at all because he's always travelling with his fiancé.
Home Care Assistance is the leading consumer health company in the $100B in-home care industry with a mission to change the way the world ages. Under Lily's leadership, Home Care Assistance has grown from Silicon Valley startup to industry champion and today employs more than 6,000 team members across 150 markets. A 2016 Ernst & Young Entrepreneur of the Year, Lily has also been featured in Forbes, Fast Company, Inc. and Silicon Valley's 40 Under 40. She holds an M.S. in Management Science and Engineering and B.S. in Science Technology and Society with a minor in Middle Eastern Studies from Stanford University, where she was Eben Tisdale Fellow and Class President.
At Truila, Daniele was responsible for all technical development and operations. Before joining Trulia, he was Director of Technology at Shopping.com, a comparison shopping service. Daniele also served as Director of Software Engineering and led natural and paid search development at search advertising company Looksmart. Throughout his career, he has contributed in various technical roles to organizations across Europe and the US, including Barclays Global Investors, Logica-Finsiel, and IBM-University of Bologna. Daniele holds a Laurea in Electrical Engineering from the University of Bologna, Italy and is a member of IEEE and ACM.
David has co-founded and sold 5 technology businesses: HealthDesk (HDSK), GetawayZone (VacationSpot/EXPE), MarketHome (CLAC), EscapeHomes (Roost), Pagewise.com (DemandMedia). David is a Co-founder of Spartina Ventures, LLC, an angel fund for Internet start-ups. Selected past investments: Trulia (acquired by Zillow), HotelTonight, OpenTable, Trails.com (DemandMedia), TravelPost (SideStep/Kayak) and ZipRealty (ZIPR). Mr. Hehman received a Bachelor of Arts in Social Science from University of California at Berkeley in December 1992, and an MBA from the University of California at Berkeley, Haas School of Business in 1998.
“[Seniorly is] launching a new tool designed to make booking a short-term stay in an assisted living community as easy as booking a room on a site like Hotels.com or Airbnb.”
“Seniorly is a Yelp of sorts for senior living options...Bretschneider's familiarity with senior care may help set him apart from other referral companies that rely heavily on aggregation algorithms and far away call centers rather than industry expertise.”
- The San Francisco Chronicle
“Nancie Lualhati, of San Francisco, recently used Seniorly to move her 76-year-old mother, who has dementia, out of Lualhati’s home and into a care facility in Sonoma. Before she found Seniorly, Lualhati was struggling to find the right fit.”
- The Mercury News
“Seniorly tracks assisted living openings to facilitate short-term stays in communities that traditionally only offer longer-term care options. The service helps fill gaps for assisted living facilities and bridge care options for senior citizens.”
Age is merely the number of years the world has been enjoying us.