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Seniorly Community Partner Platform Best Practices

Learn how to make the most of your community listing on Seniorly’s partner platform. Add photos, descriptions, and more important features of your community.

By Stephen Anderson Updated on Nov 10, 2022

The Seniorly Community Partner Platform is the only set of powerful tools created to help senior living communities control how they appear to the thousands of online searchers in their region. Unlike a static brochure at a desk, you can constantly update your online profile in real time with your most impactful features like photos, pricing and more. We live in the age of AirBnB, consumers expect more. It is this great first impression that will capture your prospect's eye.

Your property profile on Seniorly offers many options to ensure you are as competitive as possible in the digital space. We give you the control to emphasize the most important information first that meet families’ queries, while providing additional content areas to showcase all of your senior living property features like amenities and services. Also, we have the ability to add even more features at your request.

This page will provide ongoing updates to help senior living communities master the features of their dashboard. We will do this by helping you understand why these tools exist and how they can positively impact the growth of your senior living business.

Seniorly platform best practices

Best practices are the why, what and how of your senior living property dashboard.  Why should you do it?  What will it do?  And how do you do it?  We will always try to empower you with all the information you can possibly need to become a master of your own community profile dashboard.

Provide pricing

Why - Future residents want to see the price. In fact, in a recent survey of Seniorly families, when asked about what was most important to them in their online search, the number one answer was the ability to see detailed pricing information. Help your prospects get this information!

What - Be sure to list base prices by room or care type, include associated community fees and monthly promotions. Seniorly includes a section on your community profile page for these specials.

How - You can do this by logging into your account on and use the "Pricing" tab to type in your pricing. Or the Seniorly team is happy to help. Many community partners simply email us a monthly spreadsheet of their rates and we then update immediately.

Publish amazing photos

Why - A picture is know the rest!  It is no secret that high quality photos dramatically improve an online researching experience and impact the decision making process.

What - Make sure to include a variety of photos of your property. These should include exterior shots, images of multiple apartment or room types (studio, 1 bedroom, companion suites, etc.), and pictures of common areas like dining rooms, activity spaces, and any other amenities that you’d like to highlight.

How - Upload images to the "Photos" section or simply email them to Our team will upload on your behalf. 

Write a custom summary

Why - Your community is a special and unique place. From your staff, to your residents or even your location. Help communicate this essence to prospective residents. They are seeking to compare various communities and are far more likely to look more closely at options that go beyond simply listing their amenities. 

What - Highlight unique features about your community: perhaps it’s languages spoken, an affinity group you tend to serve, an amazing pool on your property or Friday happy hours. TThese are the details families want to know. 

How - Draft a custom summary in your "Amenities" section or send this information to If requested, our team will work with you to craft and post this information to your profile. 

Get in touch

If you have any specific feature requests, don't hesitate to let us know via email at We’re happy to listen to suggestions and improve your experience on our platform.

written by:
Stephen Anderson

Stephen Anderson

Stephen has been a digital marketing, sales, and operations leader. A strategist at heart, he has built high performing solutions for brands large and small across challenging industries such as Insurance, Travel, and Personal Finance. As Seniorly's Chief Strategy Officer, Stephen draws on this experience to help families and senior living communities connect with the best possible outcomes. Originally from the north east, Stephen enjoys playing on the mountains and beaches of California with his wife, son and daughter.

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