Jerry Cox is a Southern California native and has been helping seniors and their families since 2012. He has a background in franchise development both in and out of the eldercare field, and previously owned and operated a successful coffee house in Lakewood, CA. Jerry works closely with the Veterans Administration, often donating his time to help low income and homeless veterans find housing, and thrives on sharing his expertise to help his clients understand the myriad options in the senior care landscape. "I have been through this process with my own mother, and that experience informs the choices I make when helping the families I work with. It's always personal to me."